UXB® Launches Multimedia Campaign For Athletic Propulsion Labs™

The UXB® launched the multimedia print, online and public relations campaign for Athletic Propulsion Labs™ today. Debuting in SLAM magazine and then expanding to SLAM Online and CounterKicks, the campaign utilizes STOP DREAMING™ JUMP HIGHER as its tagline to promote the revolutionary new Concept 1 basketball shoe that instantly increases a players vertical leap.