Brand Positioning and Strategy
Athletic Propulsion Labs™ Website
The new Athletic Propulsion Labs™ E-Commerce website features the breakthrough Concept 1 basketball shoes. UXB/Digitaria designed a compelling site which reinforces the stunning brand identity combined with visually arresting photography.
Mulitmedia Campaign ConceptTaglineCopywritingArt DirectionProduction
Athletic Propulsion Labs™ Multimedia Ad Campaign
THE UXB recently developed a multimedia ad campaign for Athletic Propulsion Labs™. Creating the tagline STOP DREAMING™ JUMP HIGHER for the introduction of their revolutionary basketball shoes that instantly increase a players vertical leap.
Brand Positioning and StrategyCorporate IdentityBusiness CardPresentation Folder
Prima Cinema™
UXB® developed the new PRIMA CINEMA™ brand name and identity. Our objective was to create a visual language which embodied a unique, exclusive experience.
Brand Positioning and StrategyCorporate IdentityTaglineCopywritingProduct CatalogDirect MailPrint Advertising
EnvironmentalLights.com
Working closely with EnvironmentalLights.com, a leading online resource for energy efficient, high-quality LED decorative and accent lighting, The UXB® created a memorable, contemporary brand platform utilizing a "green tag" for a new angle on green!
Brand Identity
The Nikolov Center For Plastic Surgery
The Nikolov Center For Plastic Surgery wanted to refresh its brand identity while maintaining many of the original elements. The UXB explored a new color palette and tweaked the original brand identity to broaden its appeal.
Corporate Identity
Athletic Propulsion Labs™ Brand Identity
Working closely with the Founders of Athletic Propulsion Labs™, who are introducing a revolutionary basketball shoe designed to make a player jump higher, The UXB® developed the dynamic APL brand identity.
Product NamingBrand Identity Packaging
Arm & Hammer® Diaper Pail by Munchkin®
The UXB, working closely with the Munchkin® marketing team, carefully researched and designed Munchkin's new Arm & Hammer® Diaper Pail packaging system which highlights and demonstrates all the advantages of the break-through odor-control method.
Product Naming
Cleatskins PRO™ and PREMIER™
Continuing to expand its product line, Cleatskins™ recently introduced the new PRO™ and PREMIER™ lines for a wide range of turf and soccer cleated-footwear. The new packaging features distinctive metallic foil and color treatments.
SeeThruSoul™ Website
Based in Los Angeles, SeeThruSoul™ is a member of the Swatfame® family of brands. Also known as STS, SeeThruSoul™ is truly at the epicenter of today’s denim trends. The UXB built an engaging, new website to showcase its leading edge styles.
KUT™ Denim Website
What makes KUT™ so special? It’s a brand story all about fit. The UXB® built the new branded website targeted at women of all ages and lifestyles to promote the debut of Swatfame®’s new KUT™ denim line.
Munchkin®
Munchkin®, with products found at over 25,000 retail outlets, was named 2007 Vendor of the Year in its category at Target®. In addition, The UXB® won numerous awards, including Webby®s, Daveys, and W3s for its work with Munchkin®.
Cleatskins™
Recently launched at the WSA, the largest footwear show in the world, Cleatskins™ are a revolutionary, compression-molded rubber footwear accessory. Designed to slip over cleated shoes, athletes on-the-go can quickly take their “cleats to the streets"
Brand Positioning & Strategy
Brand Identity
Tagline
Logo
Style Guide
Brand Positioning & Strategy
Corporate Identity
Tagline
Brand Voice
Visual Language
Website Development
Architecture & Design (in progress)
Interactive Strategy
User Interface Design
Interactive Design
Swatfame®
Swatfame®, Inc., a California-based company, consistently designs and manufactures some of the hottest brands in the apparel industry. In just eight years, Swatfame® has generated over $1B in revenue by delivering "Truth in Fashion™".
Brand Positioning & Strategy
Website Creative Platform
Website Development
Architecture & Design
Email Marketing
Interactive Strategy
User Interface Design
Interactive Design
Asset & Content Development
Packaging
Bamboo Pet®
As a start up in the competitive pet care products category, Bamboo® Pet needed an engaging, modern approach to build its brand. The UXB® incorporated emotional product photography which plays on the theme that pets are members of the family.
Brand Positioning
Corporate Identity
Tagline
Brand Voice
Visual Language
Style Guide
Marketing
Collateral
Tradeshow Exhibition
Corporate Website
Interactive Strategy
User Interface Design
Interactive Design
Asset & Content Development
Copywriting
Lumeta®
Lumeta® is a leading developer of roof-integrated photovoltaic (RIPV) products. We positioned the company as "Solar Innovation From California™". The brand was combined with a distinctive logo, color palette, marketing materials and website.
Brand Positioning
Brand Identity & Voice
Visual Language
Microsite Development
Architecture & Design
Interactive Strategy
User Interface Design
Asset & Content Development
Project Pink™ + Munchkin®
Every year during Breast Cancer Awareness month, Munchkin and The UXB unite to create Project Pink which builds awareness for prevention and a cure. Celebrity-decorated ducks are auctioned off to raise money and remind women "Don't Duck a Breast Exam".
Brand Identity
Product Naming
Packaging
Tagline
Marketing & Sales Collateral
Print Advertising
Copywriting
Tradeshow Exhibition
Brand Architecture & Strategy
Corporate Identity
Tagline
Brand Voice
Visual Language
Style Guide
Interactive Strategy
Asset & Content Development
Copywriting
Brand Architecture & Strategy
Corporate Identity
Visual Language
Website Development
Architecture & Design
Interactive Strategy
User Interface Design
Nikolov Center for Plastic Surgery™
Respected for his surgical skill and aesthetic harmony, Dr. Nikolov is world renowned for his plastic and reconstructive surgery. Utilizing his philosophy and visual sensibility, The UXB created a brand new identity that beautifully translated online.
Brand Architecture
Corporate Identity
Visual Language
Website Development
Architecture & Design
User Interface Design
Interactive Design
Asset & Content Development
Raul Walters
Founded over 40 years ago, Raul Walters Properties specialized in developing commercial and multi-family real estate projects with an on-going commitment to environmental, neighborhood and community needs.
Brand Positioning & Strategy
Product Naming
Corporate Identity
Packaging Collateral
Print Advertising
Tagline
Brand Voice
Visual Language
Style Guide
Website Development
Architecture & Design
Interactive Strategy
User Interface Design
Interactive Design
Asset & Content Development
Online Marketing
Copywriting
Market Research
Aqua Mix® / Custom Building Products
As an industry leader in tile, stone care and maintenance, it had been many years since Aqua Mix® had updated its brand identity, positioning and packaging. Working with The UXB, Aqua Mix undertook a comprehensive strategic review to refine its brand.
Brand Positioning & Strategy
Brand Architecture & Platform
Corporate Identity
Visual Language
Market Research
Marketing Strategy
House of An™
The An Family, founders of the highly successful Crustacean® restaurant concept, were at a strategic crossroads. Working together, we embraced the family's heritage and developed the House of An as the corporate brand platform.
Brand Positioning
Corporate Identity
Marketing Strategy
Naming
Packaging
Retail
POS
Interactive Services & Presentation
Development & Execution
LHI
As the leader in its class, Lewis Hyman, Inc. has become one of the world’s largest providers of natural window treatments. The UXB infused a more contemporary style and color palette to their packaging, branding, and corporate materials with "LHI".
Brand Positioning & Strategy
Naming
Corporate Identity
Visual Language
Website Development
Architecture & Design
Interactive Strategy
User Interface Design
Interactive Design
E-commerce
David Orgell
A tradition since 1993, David Orgell showcases an incomparable selection of fine jewelry, timepieces, antiques & gifts. The UXB recently updated their brand identity and is currently developing their new website and e-commerce platform.
Brand Positioning
Corporate Identity
Tagline
Marketing Strategy
Presentation Development
Presentation Execution
LowerMyBills.com®
One of our very first clients, The UXB worked with LowerMyBills.com® through incubation to their successful launch. Launched in 2000, we crafted a brand identity and marketing strategy that resonated with their target market.
Brand Identity
Brand Positioning & Strategy
Product Naming
Corporate Identity
Packaging
Print Advertising
Tagline
Brand Voice
Visual Language
Style Guide
Editorial Direction & Content
Corporate Website
Interactive Strategy
Online Marketing & Promotions
Advertising
User Interface Design
Interactive Design
Asset & Content Development
Email Marketing
Search Engine Marketing
Copywriting
WomensWallStreet.com
A portal originally developed to provide women personal finance investment information, WomensWallStreet.com needed an online brand and an informational site to deliver financial content and services which The UXB delivered.