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José Eber

Working closely with famed hairstylist José Eber, The UXB® created an updated brand identity. Timed for the launch of his new flagship salon and product lines, the custom font, stylized “o” and color palette are a clever play on the new location.

Brand Identity & Positioning
Marketing Collateral
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Athletic Propulsion Labs™ Website

The new Athletic Propulsion Labs™ E-Commerce website features the breakthrough Concept 1 basketball shoes. UXB/Digitaria designed a compelling site which reinforces the stunning brand identity combined with visually arresting photography.

Brand Positioning and Strategy
Corporate Identity
Brand Voice
Visual Language
Copywriting
Website Development
Architecture & Design
User Interface Strategy
Interactive Design
Photography
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Perseev™

Conceived as a new breed of digital magazine curating the news of the day through pictures, The UXB® created its striking brand identity. We mixed visual cues from traditional print news references with a compelling modern “eye” to engage readers.

Brand Identity
Tagline
Marketing Materials
Interactive Design
Website
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Athletic Propulsion Labs™ Multimedia Ad Campaign

THE UXB recently developed a multimedia ad campaign for Athletic Propulsion Labs™. Creating the tagline STOP DREAMING™ JUMP HIGHER for the introduction of their revolutionary basketball shoes that instantly increase a players vertical leap.

Mulitmedia Campaign Concept
Tagline
Copywriting
Art Direction
Production
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Nancy Meidel Designs

Specializing in elegant interior design work, The UXB® developed a corporate brand identity and marketing materials that embodies the designers classic approach with a modern twist.

Brand Identity
Marketing Collateral
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EnvironmentalLights.com

Working closely with EnvironmentalLights.com, a leading online resource for energy efficient, high-quality LED decorative and accent lighting, The UXB® created a memorable, contemporary brand platform utilizing a “green tag” for a new angle on green!

Brand Positioning and Strategy
Corporate Identity
Tagline
Copywriting
Product Catalog
Direct Mail
Print Advertising
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The Blonde and The Brunette®

The UXB® paired a custom, highly-stylized font with a black and white palette to create the unique, playful award-winning brand identity.

Brand Identity
Marketing Collateral
Website
Naming
Tagline
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Munchkin®

Inventing the concept of the modern mom, The UXB won basically every award in the book including Webby®s, Daveys, Communicator, Creativity, and W3s for its stellar, breakthrough Munchkin® brand identity, print campaigns, packaging, and website. The result: a sales juggernaut.

Brand Positioning & Strategy
Corporate Identity
Print Advertising
Tagline & Brand Voice
Visual Language & Style Guide
Corporate Website
Interactive Strategy
Online Marketing & Promotions
User Interface Design
Interactive Design
Asset and Content Development
Email Marketing
Search Engine Marketing
Copywriting
Brand Identity
Packaging
Product Naming & Identity
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Prima Cinema™

UXB® developed the new PRIMA CINEMA™ brand name and identity. Our objective was to create a visual language which embodied a unique, exclusive experience.

Brand Positioning and Strategy
Corporate Identity
Business Card
Presentation Folder
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Athletic Propulsion Labs™ Brand Identity

Working closely with the Founders of Athletic Propulsion Labs™, who are introducing a revolutionary basketball shoe designed to make a player jump higher, The UXB® developed the dynamic APL brand identity.

Corporate Identity
Packaging
Stationery
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Arm & Hammer® Diaper Pail by Munchkin®

The UXB, working closely with the Munchkin® marketing team, carefully researched and designed Munchkin’s new Arm & Hammer® Diaper Pail packaging system which highlights and demonstrates all the advantages of the break-through odor-control method.

Product Naming
Brand Identity
Packaging
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Cleatskins PRO™ and PREMIER™

Continuing to expand its product line, Cleatskins™ recently introduced the new PRO™ and PREMIER™ lines for a wide range of turf and soccer cleated-footwear. The new packaging features distinctive metallic foil and color treatments.

Product Naming
Packaging
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SeeThruSoul™ Website

Based in Los Angeles, SeeThruSoul™ is a member of the Swatfame® family of brands. Also known as STS, SeeThruSoul™ is truly at the epicenter of today’s denim trends. The UXB built an engaging, new website to showcase its leading edge styles.

Brand Positioning & Strategy
Corporate Identity
Brand Voice
Visual Language
Copywriting
Website Development
Architecture & Design
User Interface Strategy
Interactive Design
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KUT™ Denim Website

What makes KUT™ so special? It’s a brand story all about fit. The UXB® built the new branded website targeted at women of all ages and lifestyles to promote the debut of Swatfame®’s new KUT™ denim line.

Brand Positioning & Strategy
Corporate Identity
Brand Voice
Visual Language
Copywriting
Tagline
Website Development
Architecture & Design
Interactive Strategy
User Interface Design
Interactive Design
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Cleatskins™ Golf Packaging

Cleatskins™ Golf Packaging

Packaging
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Cleatskins™

Recently launched at the WSA, the largest footwear show in the world, Cleatskins™ are a revolutionary, compression-molded rubber footwear accessory. Designed to slip over cleated shoes, athletes on-the-go can quickly take their “cleats to the streets”

Brand Positioning & Strategy
Corporate Identity
Messaging Strategy
Visual Language
Tagline
Brand Voice
Packaging
Retail POS
Print Advertising
Website Development
Architecture & Design
Tradeshow Exhibition
Collateral
Public Relations
Copywriting
Media Planning
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Swatfame®

Swatfame®, Inc., a California-based company, consistently designs and manufactures some of the hottest brands in the apparel industry. In just eight years, Swatfame® has generated over $1B in revenue by delivering “Truth in Fashion™”.

Brand Positioning & Strategy
Corporate Identity
Tagline
Brand Voice
Visual Language
Website Development
Architecture & Design (in progress)
Interactive Strategy
User Interface Design
Interactive Design
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Bamboo Pet®

As a start up in the competitive pet care products category, Bamboo® Pet needed an engaging, modern approach to build its brand. The UXB® incorporated emotional product photography which plays on the theme that pets are members of the family.

Brand Positioning & Strategy
Website Creative Platform
Website Development
Architecture & Design
Email Marketing
Interactive Strategy
User Interface Design
Interactive Design
Asset & Content Development
Packaging
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Lumeta®

Lumeta® is a leading developer of roof-integrated photovoltaic (RIPV) products. We positioned the company as “Solar Innovation From California™”. The brand was combined with a distinctive logo, color palette, marketing materials and website.

Brand Positioning
Corporate Identity
Tagline
Brand Voice
Visual Language
Style Guide
Marketing
Collateral
Tradeshow Exhibition
Corporate Website
Interactive Strategy
User Interface Design
Interactive Design
Asset & Content Development
Copywriting
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Project Pink™ + Munchkin®

Every year during Breast Cancer Awareness month, Munchkin and The UXB unite to create Project Pink which builds awareness for prevention and a cure. Celebrity-decorated ducks are auctioned off to raise money and remind women “Don’t Duck a Breast Exam”.

Brand Positioning
Brand Identity & Voice
Visual Language
Microsite Development
Architecture & Design
Interactive Strategy
User Interface Design
Asset & Content Development
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Coat’N’Cool HMS™

Developed as a unique heat management system, Coat’N’Cool HMS™ was designed as a coating for high-temperature conditions. Based on this new heat management technology, The UXB developed all necessary components for the products debut in Dubai.

Brand Identity
Product Naming
Packaging
Tagline
Marketing & Sales Collateral
Print Advertising
Copywriting
Tradeshow Exhibition
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DRI®

As a respected national construction firm specializing in roofing and renewable energy installations, DRI® Companies recently engaged The UXB® to update their brand platform and architecture.

Brand Architecture & Strategy
Corporate Identity
Tagline
Brand Voice
Visual Language
Style Guide
Interactive Strategy
Asset & Content Development
Copywriting
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Nikolov Center for Plastic Surgery™

Respected for his surgical skill and aesthetic harmony, Dr. Nikolov is world renowned for his plastic and reconstructive surgery. Utilizing his philosophy and visual sensibility, The UXB created a brand new identity that beautifully translated online.

Brand Architecture & Strategy
Corporate Identity
Visual Language
Website Development
Architecture & Design
Interactive Strategy
User Interface Design
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Raul Walters

Founded over 40 years ago, Raul Walters Properties specialized in developing commercial and multi-family real estate projects with an on-going commitment to environmental, neighborhood and community needs.

Brand Architecture
Corporate Identity
Visual Language
Website Development
Architecture & Design
User Interface Design
Interactive Design
Asset & Content Development
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Aqua Mix® / Custom Building Products

As an industry leader in tile, stone care and maintenance, it had been many years since Aqua Mix® had updated its brand identity, positioning and packaging. Working with The UXB, Aqua Mix undertook a comprehensive strategic review to refine its brand.

Brand Positioning & Strategy
Product Naming
Corporate Identity
Packaging Collateral
Print Advertising
Tagline
Brand Voice
Visual Language
Style Guide
Website Development
Architecture & Design
Interactive Strategy
User Interface Design
Interactive Design
Asset & Content Development
Online Marketing
Copywriting
Market Research
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House of An™

The An Family, founders of the highly successful Crustacean® restaurant concept, were at a strategic crossroads. Working together, we embraced the family’s heritage and developed the House of An as the corporate brand platform.

Brand Positioning & Strategy
Brand Architecture & Platform
Corporate Identity
Visual Language
Market Research
Marketing Strategy
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LHI

As the leader in its class, Lewis Hyman, Inc. has become one of the world’s largest providers of natural window treatments. The UXB infused a more contemporary style and color palette to their packaging, branding, and corporate materials with “LHI”.

Brand Positioning
Corporate Identity
Marketing Strategy
Naming
Packaging
Retail
POS
Interactive Services & Presentation
Development & Execution
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David Orgell

A tradition since 1993, David Orgell showcases an incomparable selection of fine jewelry, timepieces, antiques & gifts. The UXB recently updated their brand identity and is currently developing their new website and e-commerce platform.

Brand Positioning & Strategy
Naming
Corporate Identity
Visual Language
Website Development
Architecture & Design
Interactive Strategy
User Interface Design
Interactive Design
E-commerce
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LowerMyBills.com®

One of our very first clients, The UXB worked with LowerMyBills.com® through incubation to their successful launch. Launched in 2000, we crafted a brand identity and marketing strategy that resonated with their target market.

Brand Positioning
Corporate Identity
Tagline
Marketing Strategy
Presentation Development
Presentation Execution
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Revolution Media

With over 25 years experience, Revolution Media turned to The UXB to refresh its brand identity and website. We modernized the typeface and developed a clean, modern look to match their stellar reputation and long-term industry standard.

Brand Identity
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WomensWallStreet.com

A portal originally developed to provide women personal finance investment information, WomensWallStreet.com needed an online brand and an informational site to deliver financial content and services which The UXB delivered.

Brand Positioning & Strategy
Product Naming
Corporate Identity
Packaging
Print Advertising
Tagline
Brand Voice
Visual Language
Style Guide
Editorial Direction & Content
Corporate Website
Interactive Strategy
Online Marketing & Promotions
Advertising
User Interface Design
Interactive Design
Asset & Content Development
Email Marketing
Search Engine Marketing
Copywriting
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Kradal

Designed as an innovative new product in the “Kare” category, The UXB created a brand identity which appealed to female audiences while reinforcing the products ability to protect and care. After all, who doesn’t want to “Protect What You Love.”

Brand Identity & Positioning
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Hyman Inc.

Known for their innovative products, Hyman needed a new corporate name, tagline ,and branding that was just as compelling. The UXB, created an award-winning brand identity that tapped into today’s digital palette while reflecting the company’s roots.

Brand Identity & Positioning
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GLAMP Clothing

GLAMP is a socially-conscious fashion brand that creates visually disruptive apparel. Artists in the areas of literature, art, music, and photography create the designs for t-shirts and athleisure wear. Profits from sales go to help fund multi-cultural diversity programs.

Brand Identity & Positioning