The UXB Creates Clever Wordmark For ‘Perseev’ Digital Magazine Concept

The Founders of Perseev approached The UXB with their unique concept for a new breed of digital magazine curating the news of the day through pictures. The challenge was to create a distinctive, compelling brand identity, and tagline, that embodied the concept while quickly breaking through a cluttered mobile and application driven environment.

Using visual cues and colors from traditional print news references, The UXB® created a customized wordmark with a modern “eye” for the letter “p” and references to the proprietary navigation system with the graphic treatment of the two “e’s”. The distinctive “p” is also being utilized for the upcoming mobile app and url icons.

The final challenge was the creation of a tagline that quickly explained the entire concept in just a few short words. The answer. “News The Way You Picture It.”